3 min read
My UX personas don't have stock photos (and that's why they work)
A persona with a made-up name and a stock-photo smile is report decoration. How I build personas that actually change a design decision.
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Notes on development, design, and the decisions behind them.
4 min read
Tree testing: how I found out an entire category made no sense
Testing the structure before designing on top of it costs an afternoon and saves redesigning a menu twice. How to run one and how to read the numbers it returns.
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4 min read
How to write survey questions that don't tell you what you want to hear
A badly written survey is worse than no survey: it hands you numbers that confirm what you already believed. The most common mistakes and how I avoid them.
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6 min read
How I design an interface from scratch: my complete UX/UI process
The five stages I work through before calling an interface finished, with real numbers from the redesign I did for Argentina's largest tech retailer.
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4 min read
How I audit an interface with Nielsen's 10 heuristics
A heuristic audit is the cheapest way to find real problems before touching a single pixel. Here's how I run one, and what it surfaced on an e-commerce platform with 34 years in the market.
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